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Page Last Updated:
Monday, 12 October 2009 |
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| The Classic Queenscliff and Point Lonsdale brand has been developed as a unique brand for all Borough of Queenscliffe businesses. This brand represents what sets Queenscliff and Point Lonsdale businesses apart from the Bellarine and Great Ocean Road. This brand is available for all businesses to use.
HOW TO USE THIS BRAND
Now we have this brand, how do you use it in your business.
Firstly all Borough businesses will be given their very own 'Classic Survival Pack', as a constant reminder of the new 'Classic' brand. This pack will include:
- A3 poster - to pin up in your business as a support and reinforcement message for the brand;
- Window Sticker - 'Classic Queenscliff' or Classic Point Lonsdale' sticker to use in your window, to reinforce the brand;
- Postcard - 6 x classic moment postcard, to use as free giveaways to guests or visitors to spread the brand message;
- HTML Postcards on disc - 6 x Classic moments on disc that can be used as email attachements;
- 'Classic Indulgence' Thermal Coffee Mug - A constant reminder of the classic brand to be used every day;
- Tote Bag - Another constant reminder, to be used every day.
If you have not received your 'Classic Survival Bag' please ring the Borough of Queenscliffe.
If you would like to use this brand in your own advertising, download the style gudie below. The Style Gudie forms the basis for consitent and intergrated use of the Classic Queenscliff and Classic Point Lonsdale brand identities.
Once you have decided which logo you would like to use, contact the Community Developnent and Tourism Coordinator at the Borough of Queenscliffe, and the logo will be emailed to you. You will need to include details of how you wish to use this logo. Final copies of your advertisment will need to be sent back to the Borough for approval.
You can also create your own "Classic" moment or order more of the existing Classic moments. Download the order forms below.
If you would like to discuss the branding further or how you can use it within your own business, call the Tourism & Community Development Coordinator at the Borough of Queenscliffe.
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