Application to Place A-Frame Sign or Other Sign on Footpath




The objectives of this Part of the Policies and Procedures Manual are to:

(a)  To regulate the placing of signs on road reservations.

(b)  To minimise public risk, obstruction to the public and visual clutter.

(c)  To encourage thoughtful use of items in a way that adds to the character of the area.

(d)  To ensure the signage takes account of the heritage and urban character of the area.

(e)  To comply with any relevant guidelines such as streetscape or heritage guidelines.


(1) This policy relates to matters out of or applying to clause 14 of General Local Law 2021.

(2) This policy directs officers authorized to consider applications for a permit under the provision of clause 14 of the Local Law.


    Advertising Sign

    Footpath Road


means any placard, board, sign, frame, notice, card, or banner which:

(a) provides information about a business or industry; or (b) advertises goods, services, an event or a competition.

includes every path, lane or other place within the Municipal district habitually used by pedestrians

has the same meaning as ‘Road’ in the Act and means any road in the municipal district for which the Council has responsibility under the Road Management Act 2004.

A permit to place any advertising sign on any road will not be granted unless the provisions of this policy are complied with.


An application for a permit must contain the following information:

  1. (a)  Location and size of area to be occupied

  2. (b)  building line

  3. (c)  kerb

  4. (d)  existing street furniture, fixtures and fittings

  5. (e)  width of footpath

  6. (f)  information to be contained on sign, such as text, colour

  7. (g)  style of sign

  8. (h)  demonstrate the proposal complies with Heritage or Urban Character values

    of the area.


(1) Despite any other provision of the Policy, signs must not be greater than 1.2 metres high and 600mm wide.

(3) The maximum size for flag and pole type signs must not be greater than 1.5 metres high and 500mm wide.


  1. (1)  No item may be affixed to any sign, rubbish container or other fixture controlled or owned by the Council (Council fixture), without Council’s prior approval.

  2. (2)  No items may be placed in such a way as to interfere with or otherwise obstruct the use of any Council fixture or item of furniture.

  3. (3)  Items may only be placed outside a business operated by the applicant.

  4. (4)  Items may only be placed on land contained within a Mixed Use Zone or Business 1 Zone as defined in the Queenscliffe Planning Scheme, except where the property has frontage to the Bellarine Highway.

  5. (5)  Sufficient space must be maintained at all times to allow safe and unobstructed pedestrian movement from the roadway onto the footpath and vice versa.

  6. (6)  Any a‐frame sign or other approved sign must be maintained in good order and appearance otherwise an authorised officer may direct its removal.

  7. (7)  No A‐Frame sign or advertising sign may be placed on a footpath within 2 metres of the building line or within 1.25 metres of an area where vehicles may stand, and may only be placed within the frontage of the premises to which the sign relates.


Erection of permanent advertising signage may also require planning approval. Applicants should consult with the Planning Department of Council.


An authorised officer will not grant a permit unless the applicant:

  1. (a)  is the holder of an acceptable and current public liability insurance policy of at least $10 million; and

  2. (b)  that Council is named as an "interested party" and that the policy contains a "cross liability" clause between Council and the applicant.


(1) No more than one (1) advertising sign will be permitted within the frontage of a premise.


  1. (1)  Signs must be constructed to the satisfaction of Council's Building Surveyor.

  2. (2)  Signs must be fixed or secured at all times in such a manner so as to prevent their movement due to wind.


(1) No items may be placed on any carriageway, driveway crossover, footpath or emergency vehicle access way.



  1. (2)  No items may be placed in such a way as to restrict the line of travel to and from disabled parking bays or loading zones.

  2. (3)  No items may be located within 1 meter of an intersection or pedestrian crossover.


  1. (1)  A permit remains valid from the date of issue until the next 1 July.

  2. (2)  A permit applied for after 1 January in each year will only be required to pay 50 per cent of the full permit fee.

  3. (3)  Upon expiry of a permit the relevant sign must be removed unless a new permit has been issued.

15. FEES

  1. (1)  A $116 permit application fee applies. Other charges, as determined by Council, may apply. (fees are subject to change and should be checked by the applicant prior to submitting an application)

  2. (2)  Council may, at is discretion, reduce or waive fees for signs associated with community activities, service clubs or the like.

  3. (3)  The permit application fee is due at the time of applying for a permit and signs must not be displayed until this fee has been paid and the permit issued.


The Council reserves the right to withdraw its approval to the granting of a permit, to cancel or not renew any permit granted or to alter or modify the conditions of approval of any permit, at any time, if it so thinks fit. Such a withdrawal, cancellation, alteration or modification could be made necessary by changes in pedestrian volumes and other matters affecting the use of the footpath. Prior to any withdrawal cancellation, alteration or modification, Council must provide the permit holder with an opportunity to comment on Council’s proposed actions.


  1. (1)  An authorised officer may reject an application if it is likely to cause detriment to the amenity of the area.

  2. (2)  The permit holder must provide a litter bin within the premises and must keep the area clean at all times.

  3. (3)  Where the permit allows outdoor dining, the applicant is to provide a selection of tables, chairs and street furniture, which is functional and safe and which compliments the Heritage or Urban Character values of the area.


Advertising signs must be removed when the premises is not open to the public.


  1. (1)  Advertising signs should have a contrasting colour to their background to assist the visually impaired.

  2. (2)  Fluorescent and iridescent colours are not permitted.


  1. (1)  Permits may be transferred where there is a change in the ownership of a business.

  2. (2)  In the event of any change in the ownership of the business, the Council must be notified immediately of the name(s) of the new proprietor(s).

Signs placed at incorrect locations may be impounded by Local Law Enforcement officers. Impounded signs may be reclaimed on the first occasion on payment of an impound fee.